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to Create a Life YOU Love! This is a special place where you can connect/reconnect with your Passion and Purpose, Accelerate Your Results, Realize Your Maximum Potential, Learn How to Realize Your Dreams, and Create a Life YOU absolutely Love! A life totally satisfying to your Soul!

Florence Rita Rickards

Fondly referred to as The Passion and Purpose Queen, Florence is passionate about YOUR Passion and Purpose. She is an enthusiastic, heart centred, Empowerment Coach & Results Expert. Honored with The Woman of Distinction Award for her incredible generosity and contribution to the Human Service and Human Potential Movement, and The Courage to Come Back Award for extraordinary courage in overcoming Social and Economic Adversity. Florence uses everything she has learned in her 30+ year career to help busy professionals, entrepreneurs, business owners, coaches, managers, and executives, Create Lives they absolutely LOVE living so that they can Be more, Do more, Have more, and make the difference in the world they are here to make.


How to Create and Live a Life YOU Love!

''Listen to your heart, pay whatever it costs, and don't look back. Because the price you will pay to realize your dreams is small, compared to the price you must pay for permitting your dream to die.''

Florence Rita Rickards

Articles and Videos

Latest from the Blog

February 4, 2020

How to achieve your maximum potential?

In this video you will learn about YOUR TRUE PURPOSE in Life - Your True Purpose for being here, YOUR Call to GREATNESS; "knock your socks off" information about Achieving Your Maximum Potential. You were born with more talent and ability than you will ever utilize in a lifetime - […]
February 4, 2016

Money Consciousness, Your Prosperity Set Point, Beliefs around Money

In this Video you will learn about Your Money Consciousness, and what determines the amount of Success and Prosperity you Allow into your Life; Your Money Blueprint; Your Prosperity Set Point and how you can change it and the number one Life Mastery Skill of noticing what you are noticing.
February 4, 2016

What is it costing you to not go for the Dream?

In this short video you will learn about: what it's costing you to not listen to your heart's calling, to not go for your DREAM; becoming an Enthusiastic person; Enthusiasm is a choice; Living a fully Awake, fully Alive Passion filled life! The Price you will pay to realize your […]