Florence Rita Rickards

Florence's passion and purpose in life is helping YOU ignite the FIRE of the DREAM within YOU, so that YOU can create and live a life YOU LOVE!

She is Passionate about YOU, YOUR Life! YOUR Passion and Purpose! YOUR Happiness, YOUR Fulfillment & Success

YOU are the Reason Florence established The Create a Life YOU Love Institute!

A PERSONAL Message from Florence for YOU

You are being called to your greatest self yet to be! Do you ever feel like you are meant for more or capable of more? You are a special, one of a kind, never to be repeated ever again, in the history of the universe, unique combination of talents, skills, abilities, attributes, and ways of being in the world, and you have come to BE and to DELIVER What ONLY you can, in a way that ONLY you can. You are here to make a DIFFERENCE!

Listen to the recording: “Your Call to Greatness!” and then, book your COMPLIMENTARY Ignite Your Dreams! Session Today: https://florencerickards.as.me

Florence is an award winning dynamic, energetic, speaker, facilitator, coach and author. She is a Certified Life Mastery Consultant, Certified Life Success Consultant, Certified Professional Co-Active Coach, and Certified Transformational DreamBuilder Coach. In addition to her MBA she is also a Certified Human Resources Professional, a Certified Vocational Rehabilitation Counsellor, a Registered Social Worker, and a Certified Professional Co-Active Coach.

Florence’s passion is facilitating, guiding, motivating, inspiring and energizing people and organizations on their journey to success and fulfillment. She has synthesized the best from psychology, human development, business, communications, personal development, mentoring, counselling, spirituality and coaching, to help individuals and organizations realize their passion, achieve their maximum potential, accelerate their results, live their dreams and CREATE lives they LOVE living!

For over thirty-five years Florence has been assisting individuals from all over the World to connect/reconnect with their passion and purpose, achieve their maximum potential, realize their dreams, and create lives they LOVE living!

She is currently the creator and founder of the Create a Life YOU Love Institute an organization dedicated to inspiring, encouraging, and supporting individuals to find their passion and purpose, realize their dreams and CREATE Lives they LOVE living!

Florence's Education and Experience Includes:

Florence has worked in large and small organizations in both the public and private sector in a variety of capacities including: Director of Employee Support and Development, Director of Business Development, Executive Director, Personnel Manager, Vocational Rehabilitation Consultant, Medical Social Worker, Human Resources Manager, and as a Professor/Instructor for a variety of Public and Private Educational Institutions. In addition, Florence was the first faculty hired by the first Canadian campus of the University of Phoenix and was instrumental in pioneering that first campus. She taught over 25 different courses in both the Bachelor and Master of Business Programs. In recognition of her dedication and excellence in teaching Florence was awarded the Sperling Teaching Excellence Award by the University of Phoenix.

In addition to completing her Masters Degree in Business Administration at Simon Fraser University, Florence is also a Bob Proctor Certified Life Success Consultant and a Mary Morrissey Certified Transformational DreamBuilder Coach and Life Mastery Consultant. She is also a Certified Human Resources Professional, a Certified Vocational Rehabilitation Counsellor, and a Registered Social Worker. Florence was also among the first professionals in Canada to become a Life and Business coach, and began her coaching practice/business, Lighthouse Coaching and Consulting in 2002 when she graduated from the Coaches Training Institute.. She became a Certified Professional Co-Active Coach after completing a rigorous and intensive Coach Certification Program with the highly recognized Coaches Training Institute of San Rafael from 1999 to 2002. Florence was also one of the first in Canada to become a Certified Therapeutic Laughter Leader receiving her Certification in 2001 from Steve Wilson, founder of the World Laughter Tour Inc. Organization.


Florence received the Sperling Award of Teaching Excellence from the University of Phoenix for Excellene in teaching at the graduate and undergraduate level, and she received both the Woman of Distinction Award (for Professional and voluntary Leadership and Innovative Programming for over 25 years in the Human Development Field), and the Courage to Come Back Award for Overcoming Social and Economic Adversity.

Florence's VOLUNTEER Experience

Florence’s volunteer experience includes but is not limited to: creating the Lighthouse Living Enrichment Society, being an editor and writer for the B.C. Human Resource Management Association’s People Talk Magazine. Florence was also the President of the Canadian Mental Health Association – Simon Fraser Branch, Director of NETWERCC (Networking, Education and Training for Workers in Employment, Rehabilitation, Career Counselling), Co-Chair of the B.C. Human Resources Management Association – Training and Development Roundtable, and Vice President of the Labor Market and Career Information Association of British Columbia. Over her 40 year career Florence has remained committed to volunteering, donating and contributing to many worthy causes, groups and organizations in a variety of ways giving of her time, talents, and resources.

Her work has been featured on television and radio talk show programs such as:

  • Body, Mind and Soul,
  • Consciousness Evolution TV, NOW TV, Global TV,
  • WSN radio, News for the Soul radio, Amazing Women of Power Radio, The Dr. Anne Marie Evers Radio Program,
  • in numerous publications, such as Issues Magazine for Empowerment, SAGE-ING with Creative Spirit, Grace & Gratitude || The Journal of Creative Aging, the Human Resources Management’s People Talk Magazine, The Sun and Province Newspapers, The Now Newspapers, Bank of Montreal Mature Magazine, and NETWERCC News.

She is also the author of:

  • “Finding your Dharma…Your Passion…Your Purpose in Life” featured in the book, “Living an Extraordinary Life: Breakthrough Ideas from the World's Premier Personal & Business Coaches”,
  • two audio programs entitled, “Take Back Your Life – Finding Balance in an Unbalanced World” and “Breaking the Chains of Mediocrity – Being a No Limit Person!”,

Florence is also the creator of “You CAN Realize Your Dreams” Video, CD and Workbook. Thousands of people from all over the world have been inspired by her story and what she has accomplished with her life. Be inspired to live YOUR dream!


Over the past almost 40 years, Florence has studied with and was mentored by some of the world’s leading authorities on Human Potential, Personal Development, the Laws the govern the Universe and the Invisible Laws of Success. She has studied with some of the world's greatest Human and Personal Development Thinkers and Success Teachers, such as Bob Proctor (from the movie “The Secret), Mary Morrissey (the Moses Code), Reverend Michael Beckwith (from the movie “The Secret), Wayne Dyer, Iyanla Vanzant, Greg Braden, Les Brown, Neale Donald Walsh (Conversations with God), Jean Houston, Mark Victor Hansen, Jim Rohn, Norman Vincent Peale (The Power of Positive Thinking), Deepak Chopra, Stephen Covey, Don Miguel Ruiz, Earl Nightingale, Napoleon Hill, Emmet Fox, Gerald Jampolski, Joseph Murphy, Clement Stone, Zig Ziglar and more, so many more.

Florence is one of the few coaches that had the privilege of working and training with Thomas Leonard, the father of coaching, founder of Coach U and Coachville, before he suddenly passed away in 2003. Florence trained with the best of the best including the Coaches Training Institute's founding pioneers - Laura Whitworth, Henry Kimsey-House, Phil Sandahl and Karen Kimsey-House as well as with Mary Morrissey and Bob Proctor. Florence's passion and purpose in life is helping YOU ignite the FIRE of the DREAM within YOU, so that YOU can create and live a life YOU LOVE!

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Florence with Bob Proctor
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Florence with dr. Wayne Dyer
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Florence with Mary Morrissey
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Florence with Les Brown

Florence owns a 12,000 pound library. In it are some the world’s ancient texts - documenting the Invisible Laws that govern the Universe and the Success Secrets used by the world's greatest achievers throughout history - the Secrets that history’s captains of industry and great Presidents learned - Giants like Henry Ford, Warren G. Harding, Harvey Firestone, Thomas Edison, Thomas Hoover, Theodore Roosevelt, Steve Job!

Her library includes writings by Thomas Troward, Genevieve Behrand, Florence Scovel Shinn, Ernest Holmes, Emmet Fox, Raymond Charles Barker, Myrtle and Charles Fillmore, and so many more of the leading New Thought thinkers and thousands of other authors such as Napoleon Hill, Clement Stone, Earl Nightingale, Dale Carnegie, Joel Osteen, Robert Schuller, Zig Ziglar, and hundreds of other authors. Florence's library also includes thousands of hours of digital recordings of some of the world's great personal development leaders - Jim Rohn, Earl Shoaf, Bob Proctor, Mary Morrissey, Earl Nightingale, Napoleon Hill and more.

Florence has spent her life studying, learning, applying and integrating into her own life all of the teachings from these incredible people. And she shares it all with YOU. Because her passion and purpose in life is helping YOU ignite the FIRE of the DREAM within YOU, so that YOU Can create and live a life YOU Love!

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From left: Michael Beckwith, Ricki Beckwith, Florence and Mary Morrisey
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Florence and Gerry Roberts
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Florence with Iyanla Vanzant
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Florence with Jean Houston