Meet Florence Rita Rickards

Founder of the Create A Life YOU Love Institute

International Speaker | Author | CEO | Transformational Coach​ | Life Mastery and Life Success Consultant | Visionary | Empowerment Specialist | Teacher |

Florence Rita Rickards

Florence Rita Rickards is a dynamic, energetic, Speaker, Facilitator, Coach, Consultant, and Author. Florence is a Certified Professional Co-Active Coach, a Certified Transformational DreamBuilder Coach, a Certified Life Mastery Consultant, a Certified Life Success Consultant,  Certified Vocational Rehabilitation Consultant, Certified Human Resources Professional, Certified Therapeutic Laughter Leader, and a Registered Social Worker (np).

Florence is also the author of: “Finding your Dharma…Your Passion…Your Purpose in Life” featured in the book, “Living an Extraordinary Life”, two audio programs entitled, “Take Back Your Life – Finding Balance in an Unbalanced World” and “Breaking the Chains of Mediocrity – Being a No Limit Person!”, and the CD, “IGNITE YOUR PASSION! REALIZE YOUR DREAMS!”

Florence’s Passion and Purpose in life, what she refers to as her “Soul’s calling”, is to help YOU find and live YOUR Purpose and Passion, BE all that YOU can BE and all that you are meant to BE, Realize YOUR Dreams, bring your unique talents, skills, and abilities to the world, make the difference you are here to make, and in the process Create a Life YOU Absolutely LOVE Living — a life totally satisfying to your SOUL!

Florence's Education and Experience Includes:

Florence has worked in large and small organizations in both the public and private sector in a variety of capacities including: Director of Employee Support and Development, Director of Business Development, Executive Director, Personnel Manager, Vocational Rehabilitation Consultant, Medical Social Worker, Human Resources Manager, and as a Professor/Instructor for a variety of Public and Private Educational Institutions.


In addition, Florence was the first faculty hired by the first Canadian campus of the University of Phoenix and was instrumental in pioneering that first campus. She taught over 25 different courses in both the Bachelor and Master of Business Programs. In recognition of her dedication and excellence in teaching Florence was awarded the Sperling Teaching Excellence Award by the University of Phoenix.

Florence obtained her Masters Degree in Business Administration at Simon Fraser University (one of the top 10 Business Schools in Canada and the University that tied for 1st place as the top Comprehensive University in Canada!). Florence is also a Bob Proctor Certified Life Success Consultant and a Mary Morrissey Certified Transformational DreamBuilder Coach and Life Mastery Consultant. She is also a Certified Human Resources Professional, a Certified Vocational Rehabilitation Counsellor, and a Registered Social Worker (np).

Florence was also among the first professionals in Canada to become a Life and Business coach, and began her coaching practice/business, Lighthouse Coaching and Consulting in 2002 when she graduated from the Coaches Training Institute. She became a Certified Professional Co-Active Coach after completing a rigorous and intensive Coach Certification Program with the highly recognized Coaches Training Institute of San Rafael from 1999 to 2002. Florence was also one of the first in Canada to become a Certified Therapeutic Laughter Leader receiving her Certification in 2001 from Steve Wilson, founder of the World Laughter Tour Inc. Organization.


Florence received the Sperling Award of Teaching Excellence from the University of Phoenix for Excellene in teaching at the graduate and undergraduate level, and she received both the Woman of Distinction Award (for Professional and voluntary Leadership and Innovative Programming for over 25 years in the Human Potential and Personal Development Fields), and the Courage to Come Back Award for Overcoming Social and Economic Adversity.

Florence's VOLUNTEER Experience

Florence’s volunteer experience includes but is not limited to: creating the Lighthouse Living Enrichment Society, being an editor and writer for the B.C. Human Resource Management Association’s People Talk Magazine. Florence was also the President of the Canadian Mental Health Association – Simon Fraser Branch, Director of NETWERCC (Networking, Education and Training for Workers in Employment, Rehabilitation, Career Counselling), Co-Chair of the B.C. Human Resources Management Association – Training and Development Roundtable, and Vice President of the Labor Market and Career Information Association of British Columbia. Over her 40 year career Florence has remained committed to volunteering, donating and contributing to many worthy causes, groups and organizations in a variety of ways giving of her time, talents, and resources.

YOU are the Reason Florence established The Create a Life YOU Love Institute!

Author of:

Finding your Dharma…Your Passion…Your Purpose in Life

Living an Extraordinary Life: Breakthrough Ideas from the Worlds Premiere Personal and Business Coaches

Ignite Your Passion! Realize Your Dreams! (CD)


Over the past almost 40 years, Florence has studied with and was mentored by some of the world’s leading authorities on Human Potential, Personal Development, the Laws the govern the Universe and the Invisible Laws of Success. She has studied with some of the world’s greatest Human and Personal Development Thinkers and Success Teachers, such as Bob Proctor (from the movie “The Secret), Mary Morrissey (the Moses Code), Reverend Michael Beckwith (from the movie “The Secret), Wayne Dyer, Iyanla Vanzant, Gregg Braden, Les Brown, Neale Donald Walsh (Conversations with God), Jean Houston, Jack Canfield, Mark Victor Hansen, Jim Rohn, Norman Vincent Peale (The Power of Positive Thinking), Deepak Chopra, Stephen Covey, Don Miguel Ruiz, Earl Nightingale, Napoleon Hill, Emmet Fox, Gerald Jampolski, Joseph Murphy, Clement Stone, Zig Ziglar and more, so many more.

Florence is one of the few coaches that had the privilege of working and training with Thomas Leonard, the father of coaching, founder of Coach U and Coachville, before he suddenly passed away in 2003. Florence trained with the best of the best including the Coaches Training Institute’s founding pioneers – Laura Whitworth, Henry Kimsey-House, Phil Sandahl and Karen Kimsey-House as well as with Mary Morrissey and Bob Proctor. Florence’s passion and purpose in life is helping YOU ignite the FIRE of the DREAM within YOU, so that YOU can create and live a life YOU LOVE!

Florence with Bob Proctor

Florence with Dr. Wayne Dyer

Florence with Mary Morrissey

Florence with Les Brown

Florence owns a vast library weighing several thousand pounds. In it are some the world’s ancient texts – documenting the Invisible Laws that govern the Universe and the Invisible Laws of Success  used by the world’s greatest achievers throughout history – the Secrets that  captains of industry and great Presidents learned and put into practice – Giants like Henry Ford, Warren G. Harding, Harvey Firestone, Thomas Edison, Thomas Hoover, Theodore Roosevelt, Steve Jobs and more!

Her library includes writings by Thomas Troward, Genevieve Behrend, Florence Scovel Shinn, Ernest Holmes, Raymond Holliwell, Hellen Keller, Jack Boland, Edwene Gaines, Gregg Braden, Iyanla Van Vanzant, Emmet Fox, Raymond Charles Barker, Myrtle and Charles Fillmore, Neville Goddard, Bruce Lipton, Joe Dispensa ,Wallace D. Wattles, and so many more of the leading New Thought thinkers and thousands of other authors such as Napoleon Hill, Clement Stone, Earl Nightingale, Dale Carnegie, Joel Osteen, Robert Schuller, Zig Ziglar, Neale Donald Waslsh, Don Miguel Ruiz, and hundreds of other authors. Florence’s library also includes thousands of hours of digital recordings of some of the world’s greatest personal development leaders – Jim Rohn, Earl Shoaf, Bob Proctor, Mary Morrissey, Earl Nightingale, Napoleon Hill and more.

Florence has spent her life studying, learning, applying and integrating all of the teachings from these incredible people into her own life. And she shares it all with YOU in her Life Mastery and Life Success Consulting and in her Coaching Programs. Florence is a heart centred, spiritual transformational Coach and Consultant.

Her  passion and purpose in life is helping YOU ignite the FIRE of the DREAM within YOU, so that YOU Can make the Difference you are here to make and create and live a life YOU Love!

From left: Michael Beckwith, Ricki Beckwith, Florence and Mary Morrisey

Florence and Gerry Roberts

Florence with Iyanla Vanzant

Florence with Jean Houston

'Helping individuals and organizations realize their maximum potential!

Success Stories

Niki Martinus Registered Massage Therapist, Owner of Gecko Massage Therapy, Singer/Songwriter/Musician

"I met Florence at a very transitional time in my life, even though at the time I didn't fully understand quite how transitional it was. I only knew that what she was offering resonated with what I was feeling about my world. After my Complimentary Dreambuilder Strategy Session with Florence, I decided to try a different route which was NOT focused on my current circumstances but rather on my Vision of what my true path and purpose really was! And, I enrolled in her Elite Dreambuilder Program.

As events and circumstances have unfolded in my life, Florence has been my ROCK, and the Dreambuilder Program has been profoundly life changing to say the least. In all, I completed the Elite Dreambuilder Program, the Elite Science of Getting Rich Program, the Standing Firm When Your World is Shaking Program, and the Elite Working with the Law Program.

I now have a deep sense of connection to my greater good and a clear Vision of what I want for myself and my two young sons. I feel peace through turmoil, I feel released from resentments, I feel Confident on my path.

After a lifetime of "wishing" to be a songwriter, I have music flowing readily and continuously and I see the life I dream of unfolding before me! I am performing regularly and recently did a Tribute to Sarah McLaughlin.

Florence is incredibly committed and dedicated to helping me on my journey and I am forever grateful to have her in my life. ”

Carolyn Hutchison Holistic Healer, Coach and Consultant

The Dreambuilder Program was immensely helpful in terms of teaching me more about myself: my beliefs, my values, the things that are important to me, and how I can get in my own way at times. It also reaffirmed for me the Spiritual Laws that govern the Universe.

Florence's unwavering, support and dedication has made the biggest difference in my life. She has also taught me how to really celebrate the Successes and have Fun along the way, including patting myself on the back, ringing the bell, dancing to music, and taking my daughter out to celebrate my graduation from the Dreambuilder Program. My health and energy have improved greatly! I have experienced growth and expansion in every area of my life: health, time and money freedom, relationships, and career. I have found my Passion and Purpose and have made huge strides in focusing on and developing my holistic healing, coaching and consulting business. I have enrolled in Florence's Passion and Purpose to Profit Business Launch Program. As a result, my self confidence has increased greatly and I am much more courageous and willing to “put myself out there”. I am grateful to Florence for her incredible generosity with her time, the materials and resources. She has gone above and beyond for me! Florence is truly an example of someone dedicated to serving others and helping them to live a life they Love - a life filled with passion and purpose.

Matthew Klapwijk Mutual Fund Representative, World financial group Inc.

“I really enjoyed being in Florence’s Think and Grow Rich Program. My brother and I enjoyed it so much that my whole family enrolled in her next program which was The Science of of Getting Rich Program. We all attended together. The Weekly exercises and group discussions facilitated by Florence, enabled us to deepen our understanding of the principles and apply them in our lives. I Highly recommend Florence. She really shows her passion and caring for helping people and transforming lives.”

Kucki Low Speaker, Author, Pilot (South Africa's first female airline pilot)

"I want you to know that I consider your Ignite YOUR Dreams!™Coaching Program, the best you can find anywhere.

What makes this program so unique for me, is the way you share your wisdom and vast experience with a sincere desire to help us achieve our dreams. And you do it with such an open heart and such generosity.

I was so inspired after the call last night, I couldn’t wait to expand on my vision and do the exercise you shared with us! I love being part of this program and have already benefited hugely.

With much love, appreciation and gratitude,”

Regina Leung Holistic and Intuitive Healer

“The DreamBuilder Program was the most Transforming period of my Life. I learned lots and appreciated the precious learning opportunity. It was gratifying to know that even the slightest effort on my part in applying your teaching generated immediate and significant results. Your kind encouragement and open heart guided me to push past all known boundaries. I discovered my Strength that remained dormant within. Throughout the program I developed skills that will last a lifetime as the dreams on my list became reality one after another. You have been most kind and patient in allowing this process to unfold at my pace while coaching me with an uncompromising and steady hand. My work ethics, discipline, tenacity and strength was but a small scale of yours. As I observed how you walked the talk that generated results, it gave me confidence to follow the lead. When I lost steam and toyed with uncertainties, you encouraged me and held my vision high. When I made progress and stayed my course, you affirmed my efforts with cheers and celebrations.

I needed a Partner in Believing, and you offered strength and support. I went through trials and tribulations, you were my mirror and compass. You gave me feedback the way I needed to hear them. A student's magnitude of success and achievement is a direct reflection of the effort and devotion of the Master. As I take inventory of how much I have changed for the better and all that I have accomplished since we met, I can only express my utmost respect and deepest gratitude for the best miracles from the Source to me through you. My sincerest Thank You for all that you have gifted me, Florence; for following your Passion and for being the best coach ever! May you continue to inspire the World one Soul at a time. With Blessings, Love and Light,”

Courtenay Pitcher Business Owner, Kelowna, BC

"A couple of months ago, my business was flat and I felt stuck and discouraged. I had gained weight and weighed more than I had ever weighed in my life. I had no energy and I felt like my main client didn't appreciate my work. I wasn't sure how to help my employees or myself move forward. In fact, I had almost forgotten how to be creative and dream. Right about that time, I read your article in the Issues for Power magazine. I decided to commit to Your VIP, One-On-One, Dreambuilder Coaching Program and go for Gold!

Florence your program and your personal one-on-one coaching has literally transformed my life in so many positive ways and my business is growing and thriving again!

Here are some of the results I experienced: I created a detailed vision statement and found clarity around how powerful it is to write it down and then live from my vision. I manifested a $10,000 gift simply by being grateful. I found renewed joy and enthusiasm, gained a new business partner and secured two new speaking engagements. I experienced tremendous growth overall in my business with new ideas streaming towards me for speaking and mentoring. My whole family has begun an exercise program and I've started to shed pounds and build muscle. I increased my rate/fees and now I'm doing more creative and rewarding work.

I now have improved relationships with my family and my team; multiple speaking offers, and I'm being seen as a leader and a "go to" person. I decided that since I experienced such incredible results with your Program that I would recommend you to all my friends, colleagues and clients."

Adrienne Hogue Quebec, Canada

My Dear Florence: I have come to the end of my personal one to one, Ignite YOUR Dreams! - Dreambuilder Coaching Program with you this week.

I am speechless when I realize where I am in comparison to where I was when I started with you just a few short months ago.

You are incredibly dedicated and such a great partner in believing. You put your heart and soul in your work. Your knowledge and savvy of the invisible, universal laws is so fine-tuned. I feel your generous soul in everything you do. With your kind and firm hand you help me stay on my path. It is so easy to let go and go back to the old paradigms - the old way of thinking and the old way of looking at things and the old way of being.

The information, reference materials, books and exercises you provide and recommend are pure Gold. Working the Program with you as my coach and mentor is incredibly precious and powerful. Having you with your depth and breadth of personal and professional experience is priceless.

I am so happy and looking forward to doing the “Working with the Law” Coaching Program with you. I have discovered so much and I enjoy going deeper inside where I find my SELF. I am at peace and I am finding my way to have a fulfilling life.

I am very grateful for you and your work!

"You make such a difference in the world!"

Carlos Enrique Morales Lazcano Registered Psychologist, Pueblo, Mexico

I am very grateful for your heartfelt support and generosity of time and resources that enabled me to enrol in your VIP, one-on-one Dreambuilder Program. I felt blessed when you gifted me a substantial Scholarship to assist with the investment in myself and my future.

I appreciated your professionalism and dedication to helping me receive the absolute best from you and the program. It was wonderful being in such an incredible structure of support as I built my DREAM. I could tell that you wanted the best of me and for me, in every session. Your Confidence and belief in me, made me give my best, every time! As a result of being in your VIP Dreambuilder Program, I discovered some important things about myself and I now have increased self confidence and self- esteem. I also have a better understanding of how the Invisible Laws of the Universe work. I learned the importance of being perseverant, punctual and organized. In addition, I learned the true value of commitment to myself and my dreams.

Thank you very much coach Florence! I wish you every Blessing and Success!

Matthew Peat Director of Sales, Cancun, Mexico

"After just a few short weeks of the Dreambuilder Program, things started to change! I created a vision for the life I would love and read it day and night as Florence suggested and it is amazing how the things in my vision are becoming a reality! I learned what my values are - what's important to me! I went from getting a warning at work for low sales numbers, to being Top Producer for the next 2 months consecutively. I received bonuses, rewards, recognition and acknowledgement in front of my peers. It felt awesome!! I felt awesome!! With Florence's guidance and never ending enthusiasm and persistence, I started to reap many of the rewards that had previously eluded me. I am now currently earning nearly triple what I was earning when I started the program! My whole way of thinking and consciousness is completely different now!! My social life has changed completely. And, My relationship with my son has improved greatly. I realize that I have just scratched the Surface of what is possible for me. So I have decided to continue the Coaching with Florence by enrolling in her Into Your Genius Program. Thank you Florence for your dedication and great work in helping me and others be the best they can be and achieve their dreams!"

John Wall John Wall, Kelowna, BC

“Florence: The wonderful person who referred me to you and your Dreambuilder Program, is now becoming my spouse. This is making me a better man and that is all I want to be for her. I am becoming more and more and I can see that the life I love is within my grasp. I believe that the guidance I am receiving from you is imperative if I am to attain the life I dream of with her.

You said in our calls that this is what you were meant to do and I believe that. I see the laws at work all around me including you!! This program shows me that everyone of us, has a dream that requires us to become something more. And it is amazing to see you living your dream and to see those laws at work now requiring you to grow to meet the magnitude of your dream. It is an affirmation to me as well to see that this is truly your dream and the life that you love to live. It has made me a believer Florence! Thank you for helping me with this new awareness and guiding me on the path to a bigger, better me!!

Many thanks and in the deepest of gratitude.”

Jo-Ann Owen Program Assistant Recreation & Athletics, Simon Fraser University

"In spite of her numerous credentials and qualifications, she is a humble and approachable person who loves to Share her extensive knowledge and experience with others.

Florence has played a major role in my life. With her coaching I have been motivated to strive for and achieve exceptionally high standards in my personal and professional decisions and choices. She provided me with outstanding mentorship. She taught and encouraged me to meet challenges that I had never before thought possible!

She showed me the way. She believed in my capacity and dreams and this allowed me to advance with determination and confidence to achieve my goals. She helped me step outside my comfort zone, follow my dreams, grow, change, explore, take a chance and never give up!"

Mia Morin Member Service Manager, Vancouver City Savings Credit Union

"As a result of working with Florence, my performance as a manager has improved. More specifically, I have increased self-confidence and my problem solving, conflict resolution and performance feedback skills have improved greatly.

Through the coaching sessions Florence has inspired me to believe in myself and go for gold! She has been a great influence and support. I highly recommend her as a coach or mentor to individuals at anyl level of an organization and in any work environment or industry."

Nancy Bolton Manager, RainMaker Call Centre Inc.

"I first met Florence Rita Rickards at a Conference where she was the keynote speaker. As a result of her dynamic presentation, I decided to meet with her privately to discuss the possibility of providing me with business coaching. I was impressed with Ms. Rickards, and decided to contract her services. During this time, I found Florence to be a dynamic, upbeat, energetic, encouraging and inspiring person. Through her coaching, I was able to improve many aspects of my call center. This resulted in increased profits for the organization. Ms. Rickards accomplished this by using a variety of methods. One technique was the use of powerful questions. These questions made me think and helped me to see things clearly or in some situations, to see things differently or to see things with new eyes. Often we would come up with several different perspectives and then I could choose the one that was the best fit.

I also sent 10 of my employees to a wellness workshop that Miss Rickards facilitated my staff came back to work with renewed motivation and decreased stress levels.

Her coaching enabled me to tap into my personal strengths and skills. I was impressed with her dedication, professionalism and breadth of knowledge"

    "You are being called to greatness. To your greatest self yet to be. Every one of us has far more potential than we can imagine"

    Florence Rita Rickards

    Our vision is to help you bring your biggest dream into reality. As stipulated by law, we cannot and do not make any guarantees about your ability to get results or earn any money with our ideas, information, tools or strategies. Your results are completely up to you, your level of awareness, expertise, the action you take and the service you provide to others. Any testimonials, financial numbers mentioned in emails or referenced on any of our web pages should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only, as I’m sure you understand. That being said, we believe in you and we are here to support you in making the changes you want for your life and giving you methods, strategies, and ideas that will help move you in the direction of your dream.

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