Florence Rita Rickards is an award-winning speaker, author, consultant and coach. Her passion and purpose in life is helping YOU ignite the FIRE of the DREAM within YOU so that YOU can create and live a life YOU LOVE!

She has synthesized the best from psychology, human development, business, communications, personal development, mentoring, counselling, spirituality, and coaching, to help individuals discover their passion and purpose, achieve their maximum potential and live their dreams. She has over 40 years of experience guiding thousands of people to create and live lives they LOVE living.

She has an MBA, is a Certified Professional Co-Active Coach, a Certified Transformational DreamBuilder Coach, a Certified Life Mastery Consultant and a Certified Life Success Consultant (personally trained with Bob Proctor).

Florence is also the recipient of the Woman of Distinction Award, The Courage to Come Back Award and The Sperling Teaching Excellence Award.

Very few coaches have Florence’s depth and breadth of training, work experience, and life experience. Also, very few have trained and worked with as many of the GREATS as she has (Thomas Leonard {father of coaching} Bob Proctor, Dr. Wayne Dyer, Les Brown, Michael Beckwith, Iyanla Vanzant, Mary Morrissey – just to name a few).

But Florence says, “Of all my credentials, the two I am the most proud of are my two black belts – one in Failure and the other in Success!